Knowledge + Guidance

About Steve Ferrah

Growing-up the youngest of two older brothers, everything was a healthy competition. Sports allowed me to learn first hand how difficult it can be to manage both performance and lifestyle. My challenges and experiences became a case study for improvement. Exercise, nutrition, and sleep science served as cornerstones to apply through the lens of behavior change psychology. Calibrating my motivation, learning to harness my mindset, and balancing when to be fully on vs. off have been three notable lessons.

FLi was born to equip people with tools to synchronize their movement & lifestyle. Find solace in knowing the equation is straight forward:

AWARENESS + ACTION = CHANGE